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Independent College Bookstore Association’s goal is to evolve and grow
PRIMEtime
into a year-round business process through its new ECRM®
partnership. In the coming years ICBA expects to increase the number of
store attendees, include more product categories, extend the number of
business days, and incorporate ECRM® eFusion™ and MarketGate™
Application Suite software tools in all categories.
The first joint venture is ICBA 2008 PRIMEtime
Apparel, Backpack & Imprinted Gifts. In coming years other product
categories such as school and office supply, technology, and textbooks
will incorporate advantages from the ICBA and ECRM®
partnership.
PRIMEtime becomes year-round
The ICBA and ECRM® partnership makes PRIMEtime
a
powerful planning process for stores and vendors by providing ECRM®
eFusion™ and MarketGate™ software to participants. This year, the
apparel, backpack, and imprinted gift buyers and vendors registered for
ICBA 2008 PRIMEtime
or
PowerHall receive an ECRM® eFusion™ and MarketGate™ license
for one year. Vendors and buyers use the software year-round to
•
schedule and review PRIMEtime
meetings
•
maintain and save contact information
•
communicate through a closed email system with bulk and individual
emails
•
take and share notes
•
review and share product data and images
•
conduct market and ad research
While desktop software runs solely on a user’s computer and web-based
programs run entirely over the internet, eFusion™ and MarketGate™ tools
combine elements of both to make marketing and sales easy.
Efficient Collaborative Retail Marketing
Efficient Collaborative Retail Marketing is the leader in online
business planning, marketing, and event management software. ECRM®
creates a business process that helps retailers and manufacturers
improve sales, reduce expenses, and go to market faster and more
efficiently. The ECRM® business process uses a powerful website; eFusion™
and MarketGate™ software; and category-, season-, or theme-specific
meetings known as Efficient Program Planning Sessions (EPPS)®. Since its
inception in 1994, ECRM® has held more than 300 EPPS® supporting a wide
range of industry categories. To learn more about ECRM® visit
www.ecrm-epps.com. |
The personal touch of ICBA PRIMEtime, combined with the unlimited reach
of ECRM® eFusion™ and MarketGate™ software, is taking
collegiate retail events to a superior level.
• • •
“I am a huge fan of PRIMEtime. I tell everyone about it. …PRIMEtime
is exactly what I need, in the most efficient format I can get.”
—Cassie
Wherry, Store Manager & Apparel Buyer, Grinnell College
“This event is extremely productive as a buyer. It saves weeks
of appointments.”
—a
leading retail
discount chain
“ECRM is just an easy way to do line reviews in a condensed
amount of time. It brings all the major players and some of the new
players together.”
—a
leading retail chain
• • •
Together ICBA and ECRM® make PRIMEtime a dynamic new business
planning practice. |
