Sell Smarter at PRIMEtime
Experience the one unique event that takes your business to a superior level.
- Prescheduled meetings with every buyer in your category
- Private, one-to-one meetings
- Social networking with store directors and key leaders
- Most cost-effective, unique event in collegiate retail
We bring the buyers to you!
ICBA is PRIMEtime
A wave of development and expansion is redefining the vendor meeting experience with college store retailers. It’s ICBA PRIMEtime -- where vendors and buyers truly connect. PRIMEtime schedules private, category-specific meetings with the retailers who buy and sell your products and services.
In 2005, after recognizing individually focused meetings as productive, profitable, and cost effective for buyers and vendors, Independent College Bookstore Association introduced private one-to-one meetings to the college bookstore industry.
PRIMEtime is One-to-One Meetings
ICBA schedules 10- and 20-minute private meetings with retailers who buy and sell your products and services. Behind closed doors, buyers and vendors have uninterrupted time to discuss marketing and merchandise strategies, new products, promotional initiatives and purchasing decisions. When your company participates in PRIMEtime, you establish relationships that guide business and buying actions for years ahead. ICBA PRIMEtime is an extraordinary opportunity for you to form substantial, long-term relationships with leaders in the college bookstore industry.
Sell Smarter.
Make your most cost-effective decision -- participate in ICBA PRIMEtime!
- Gain access to key college bookstore professionals
- Introduce and advance new products and services
- Deliver your corporate message and strengths
- Connect with new college industry partners
- Build relationships and strengthen your brand
- Grow your market
ICBA PRIMEtime Brings Customers to You
Store and vendor commitment to ICBA makes PRIMEtime possible. ICBA assists buyers with free airfare, free registration and free ground transportation.
- ICBA Apparel, Backpacks & Imprinted Gifts represent more than $250 million in retail business.
- ICBA Technology products exceed $250 million in retail sales in consumer electronics and computer hardware, software and accessories.
- ICBA Textbooks & Course Materials represent more than $750 million in total retail sales.
- ICBA School & Office Supplies exceed $75 million in total retail business.
ICBA PRIMEtime is Superior, Year-Round Business
A smart partnership between Independent College Bookstore Association and ECRM® takes collegiate retail events to a superior level. ECRM® MarketGate™ Application Suite and MarketGate Mobile™ software empowers participating buyers and vendors to make PRIMEtime a year-round business process. MarketGate™ tools combine elements of both web-based and internet programs to make marketing and sales easy.
- Schedule, review and prepare for PRIMEtime meetings
- Maintain and save contact information
- Communicate through a closed email system with bulk and individual emails
- Take and share notes from the PRIMEtime exchange
- Review and share product data and images
- Conduct market and ad research
ICBA PRIMEtime - Experience the Difference! |
 | PRIMEtime | PRIMEtime is private meetings between buyers and vendors. |
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Learn more about PRIMEtime by selecting an appropriate PDF file.
(updated PDF files 07/2009) |