Presentations Now Available from ICBA 2010
Thank you for making ICBA 2010 such a huge success!
February 17 to 20, 2010
ICBA 2010 Retail Conference & PRIMEtime Buyer & Vendor Exchange
The Westin La Cantera, San Antonio, Texas
- Strategic Direction
- Apparel Institute
- Academic Resources Course
- iTech
- General Merchandise Institute
- Marketing Zone
To all who made this information possible and accessible to our ICBA members, we
thank you!
Educational presentations from ICBA 2010 are now available online for ICBA Member Stores.
- Our Digital Future by Chris Tabor of CCRA, Stacy Waymire of ICBA and Mark Nelson of NMS
- eReaders in U.S. Higher Education by Astley Gayle of Astavon
- Free, Open Source, Multiple Formats & Social Learning by Eric Frank of Flat World Knowledge
- ICBA Operating Survey Presentation by Kim Thomas and Al Robison of Boise State University
- Brand Credibility in a CGM World by Pete Blackshaw, a Consumer Generated Media Marketer, Author and Blogger
- Permission Email Marketing by Kurtis Durfey of University of Arizona, Justin Keyston of University of Arizona and James Howard of Oregon State University
- Social Media Marketing by Brent Beatty of University of Calgary and Megan Gill of University of Missouri
- Comprehensive Marketing: Making Every Interaction More Intelligent by Stephen Walls of University of Texas at Austin
- Terms of Endearment: Or How I Learned to Love Retail by Paul Erickson of RMSA
- Out of Our Channel Selling Models by Jason White of Gear for Sports
- New Business Models for Course Materials by Chuck Kissel of CSU Fullerton, Cindy Healy of Queen's University and Alaine Arnott of University of Missouri
- Succeeding with SellMY Textbooks by Justin Keyston of University of Arizona and Chad Stith of University of Texas at Austin
- Selling Your Campus by Nelvia McGrath of S.P. Richards, Jason Nelson of Weber State University and Sandy Danielson of Colorado State University
- Merchandizing Trends: How to Buy Effectively Today for Tomorrow by Michele Granger of University of Missouri
- It's Not My Fault by Tracy de Courcy of Follett Higher Education Group
New College Technology Store Designs
- New College Technology Store Designs by Jim Kyle, M Tech, University of Minnesota
- In's and Out's of Computer Store Design by Curtis Smith, Digital Duck, University of Oregon
- The Tech CYte Merger by Eric Crain, Tech CYte, Iowa State University
- New College Technology Store Designs by John Adams, TigerTech, University of Missouri
Licensed Stores
- Alternative Methods to Self-Licensing by Rachael Bickerton of Boise State University
- Licensing and the Campus Bookstore: A Win-Win Relationship by Shane Hinckley of Texas A&M University
- What It Takes for a Retail Store to be a Licensee by Hulan Swain of University of Texas at Austin
- Trademark Licensing, Group Buying and Direct Importing by Brent Beatty of University of Calgary
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