February 12-14, 2017
Planet Hollywood - Las Vegas, Nevada
Today’s dynamic course materials business is far from one-size fits all. The right solution for one campus may not work for another. The optimum solution for any store will depend on multiple factors: curriculum, available resources, faculty readiness for change, and institutional priorities, to name a few. The ICBA Course Materials Institute (CMI) is an opportunity for both Buyers and Managers to explore these factors and develop well-informed strategies that address the shifting landscape of today's course materials business.
The CMI is certainly focused on “best practices,” but much more so on providing a practical understanding of the changing course materials landscape, developing new skill sets, and pragmatically re-defining the parameters of success. The goal is to empower participants to position their stores to deliver maximum value to all campus stakeholders.